Embarking on a startup journey is like exploring the unknown. It could feel like a quest with uncertainties and unpredictability. But a profound sense of… Read More »How to Write a Problem Statement – Insights from a Startup Owner
As a co-founder of a startup and a passionate UX designer, I’ve witnessed firsthand how tech startups are often focused on, you guessed it, the… Read More »UX Research for Startups – Save Time, Money, and Heartache
The design and product community acknowledges that the ‘not-so-secret’ secret to creating an excellent human-centred design is conducting well-planned user experience (UX) research. UX research… Read More »How to Conduct User Experience (UX) Research in 5 Steps?
Experience and intuition can only take you so far when designing good user experiences. Most designers, product teams and industry professionals acknowledge that UX research… Read More »UX Research and When To Conduct It?
Supposing is good, but finding out is better. – Mark Twain. The above quote encompasses all that is true about the importance of User Experience… Read More »What is UX Research and Why Should You Do It?
