Embarking on a startup journey is like exploring the unknown. It could feel like a quest with uncertainties and unpredictability. But a profound sense of… Read More »How to Write a Problem Statement – Insights from a Startup Owner
As a co-founder of a startup and a passionate UX designer, I’ve witnessed firsthand how tech startups are often focused on, you guessed it, the… Read More »UX Research for Startups – Save Time, Money, and Heartache
The design and product community acknowledges that the ‘not-so-secret’ secret to creating an excellent human-centred design is conducting well-planned user experience (UX) research. UX research… Read More »How to Conduct User Experience (UX) Research in 5 Steps?
Supposing is good, but finding out is better. – Mark Twain. The above quote encompasses all that is true about the importance of User Experience… Read More »What is UX Research and Why Should You Do It?