Embarking on a startup journey is like exploring the unknown. It could feel like a quest with uncertainties and unpredictability. But a profound sense of… Read More »How to Write a Problem Statement – Insights from a Startup Owner
As a co-founder of a startup and a passionate UX designer, I’ve witnessed firsthand how tech startups are often focused on, you guessed it, the… Read More »UX Research for Startups – Save Time, Money, and Heartache
The design and product community acknowledges that the ‘not-so-secret’ secret to creating an excellent human-centred design is conducting well-planned user experience (UX) research. UX research… Read More »How to Conduct User Experience (UX) Research in 5 Steps?
Supposing is good, but finding out is better. – Mark Twain. The above quote encompasses all that is true about the importance of User Experience… Read More »What is UX Research and Why Should You Do It?
Since the inception of the ‘world wide web’ in 1989, the world has witnessed the continuous evolution of the internet and how we access it.… Read More »UX Design for Cross-Platform Experiences
In User Experience (UX) Design, the user is always front and centre. The UX design team needs to know their users’ characteristics, goals, pain points,… Read More »User Experience (UX) Design for Accessibility
In the world of product development and User Experience (UX) Design, there are three buzzwords that you would have heard being thrown around: Design Thinking, … Read More »Design Thinking vs User-Centred Design vs Human-Centred Design